Design transformation for the AI era
Human
Intelligence,
Amplified.
We help organisations make sense of complex problems, discover opportunities, imagine better experiences and turn ideas into tangible prototypes, products, services and new ways of working.
The practice
Think → Make → TransformUnderstand the problem, customer, system and opportunity.
The big idea
360° sees the whole picture. +20° sees what nobody else is looking at.
The extra 20° is the working method: curiosity, experimentation, provocation, possibility. It is the reason a brief rarely survives the first week unchanged.
Read the +20° method+20° Discovery Sprint
Bring us something difficult.
Two to three weeks on one hard problem. You bring the business, customer or service problem. We bring research, visual thinking, design methods, AI and rapid experimentation.
Start a sprint →What you leave with
Duration 2–3 weeks · Think · Make
Field notes
All writing →Don’t start with AI. Start with the problem.
Most AI programmes fail as design problems long before they fail as technical ones.
Field note 06 · 2026The brief is not the problem.
Four handoffs waited on one unowned approval. Automation removed none of them.
Field note 05 · 2026Designing participation for the post-Post-it era.
What a workshop is for, once synthesis costs almost nothing.